POPPY

Wrap curiosity around every adventure.

POPPY is part of the beHulda range — a collection of open-ended material resources designed in Iceland and lovingly crafted in the foothills of the Himalayas within a Fairtrade community.

Made from organic cotton canvas, POPPY is more than just a cape — it’s an open invitation to roleplay and imaginative storytelling. It might become a knight’s cloak, a superhero’s cape, or a traveler’s coat — its purpose is defined only by a child’s imagination.

The beHulda philosophy is simple yet profound:

“leave the children to discover and use them how they will.”

There are no rules, only possibilities. Each piece in this range is chosen for its durability and timeless design, with families and nurseries still using them many years later.

Give children the freedom to create, explore, and imagine — POPPY will follow wherever their stories lead.